Age of the Customer
Insights
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Gone Rogue? AI Can Be Misaligned But Not Malevolent
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
Blog
What To Expect At Viva Technology 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
Blog
It Takes A Postsale Team To Avoid A Messy DX
A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.
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Step Up To Deliver The Total Experience
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.
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The European Sovereign Cloud Day Forecasts Stormy Weather For The Cloud Ecosystem
Forum Europe’s third annual European Sovereign Cloud Policy and Industry Day took place in Brussels on June 3, 2025, gathering representatives from cloud vendors, service providers, and industry experts, as well as members of the European Parliament.
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What Sets High-Performing Consumer Insights Teams Apart
How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.
Blog
AI In Events: A Promise Waiting To Be Realized
AI has the potential to remake how we plan and execute B2B events. Yet despite its potential, Forrester data shows that current uptake is low. Get some insight and analysis of the data from our recent survey on B2B events.
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Announcing The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025
The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025, is live — and it looks a bit different from its predecessor in 2023.
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CIBC And AT&T’s John Miller Win Forrester’s North America 2025 Customer Obsession Awards
At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.
Blog
Lead Your Team To High Culture Energy In Turbulent Times
Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team?
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Introducing Forrester’s IT Spend Management Framework
Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive.
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Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI
Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.
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Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
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MIT’s 2025 CIO Symposium: For AI Success, Follow Path Two
MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.
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Red Hat Summit 2025: AI, Virtualization, Hybrid Cloud, And The Future Of Enterprise IT
The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.
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Choosing The Right Public Cloud Platform In 2025: What’s At Stake?
Selecting a public cloud platform is no longer just about technical fit — it’s about strategic alignment. Learn three key strategic differentiators that should guide final decisions in this preview of our new report Buyer’s Guide: Public Cloud Platforms, 2025.
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Standing Out In A Zero-Click World Starts With Stronger Collaboration
Buyers may never click through to your content, even if it’s relevant, well structured, and aligned to buyer needs. This doesn’t mean your content is any less important — it’s just that the rules have changed.
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Zscaler Snatches Up Red Canary: The Good, The Bad, And The Concerning
Find out what Zscaler's acquisition of Red Canary could mean for the cybersecurity market as a whole as well as for security leaders and their teams.
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Revitalize Your Total Experience At CX Summit APAC
CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.
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