Tracy Woo
Principal Analyst

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AI Cost As A First-Class Metric — Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.
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Introducing Forrester’s IT Spend Management Framework
Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive.
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IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
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Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion
Learn what the largest-ever acquisition in cybersecurity means both for Google and the CNAPP space.
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NetApp Focuses On Storage And Exits FinOps
Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.
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What We Saw At AWS re:Invent 2024
AWS may have been caught off guard by the sudden rise of generative AI, but now it’s coming for the competition from every possible angle. Get our key takeaways from AWS re:Invent 2024.
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A Week At The TBM Conference
Get a review of the recent TBM Conference which focused on product centricity and transparency in the modern IT operating model.
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Predictions 2025: Clouds Shift From Riches To RAGs
In 2025, public cloud AI offerings will continue to expand and mature, but private cloud will also thrive in the year ahead due to some complex industry dynamics. Get the details in our 2025 cloud predictions.
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IBM Vies For Positioning As The De Facto FinOps Solution
On Tuesday, IBM announced its acquisition of Kubernetes cost management solution Kubecost. This acquisition follows a series of FinOps-focused companies in recent years with Apptio (TBM/FinOps), Turbonomic (FinOps/resource automation), Nordcloud (FinOps services), and Instana (observability). Answers To Your Top Questions About The Kubecost Acquistion What should I know? Kubecost enhances an already market-leading solution. In […]
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The Biggest Cloud Trends For CISOs
Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.
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Key Insights And Recommendations From VMware Explore 2024
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
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HPE Seeks To Bolster Its Hybrid Cloud Management Capabilities And Credibility With Morpheus Acquisition
Hewlett Packard Enterprise recently announced an agreement to acquire Morpheus Data, a multicloud management solution. Find out what this means for the two firms and their customers in this blog.
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The 10 Most Important Cloud Trends For 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
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Learnings From The Forrester Wave™: Cloud Cost Management And Optimization Solutions, Q3 2024
At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer calls and perform multiple iterations on scoring; the vendors go through the same. They put in many hours setting up customer references, product demonstrations, […]
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With Selipsky Out, What’s Next For AWS?
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
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GreenOps, FinOps, And The Sustainable Cloud
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
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Modernize Your Cloud Governance To Match Today’s Cloud Strategy
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
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It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
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AWS Joins Google Cloud In Removing Egress Costs
Learn two key steps your IT org should take in light of this announcement from AWS.
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Were Our 2023 Cloud Predictions Correct?
It's time to take a look back and score our 2023 cloud predictions. Find out where we accurately predicted cloud trends and where we missed the mark for cloud in 2023.
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